Project Description

This merch line was designed for our client, The Finding, hosting their 4th conference, which is based in Seattle, WA. The theme of this year was centered around the Bible verse in Luke 24; “See my Hands and Feet, for I am He.”

Execution-

Our goal with this project was to create a visual representation in apparel to portray this verse. The designs needed to be simple yet eye catching, and communicate the theme to the consumer simply by the graphics and lettering on the apparel. To execute this, our team selected a neutral color palette with a pop of red to represent the blood of Christ, as well as a green that matched the branding of the conference. 

We also developed a couple different original versions of the nails referenced in the verse to serve as key graphic elements. We sourced high-quality, heavyweight garments. 

Credits

Designer: Alex Venzke