UNITED CAFE

BRAND GUIDE

Client United Cafe

Year 2025

Type Branding

A person pouring milk into a cup of coffee, with the logo 'UnitedCafe' and an illustration of a branch with leaves and berries overlayed.

Project Description

Our client was a church cafe that was in need of a logo design and brand identity. Our client was seeking a sleek, elevated look in their branding, as well as a visual representation of coffee within their logo.

Execution-

Our team executed this by first selecting a sleek, handwritten script as the main font. To incorporate the coffee element into the visuals, we drew an elegant visual representation of the coffee branch as the main logo. In addition to the primary logo, we developed a cohesive set of secondary marks to provide our client options for their visual needs. The project also included a refresh of their menus.  

Credits

Designer: Alex Venzke

A cafe menu with sections for coffee, flavors, and non-coffee drinks. Coffee options include espresso, Americano, latte, caramel macchiato, white mocha, and mocha. Flavors listed are vanilla, caramel, lavender, hazelnut, peppermint, chocolate, white chocolate, and brown sugar. Non-coffee drinks include hot chocolate, matcha latte, London fog, hot tea, passionade, Italian soda, RB Italian soda, iced tea, and lemonade. The menu is titled 'Our Menu' with a decorative branch illustration above and 'United Cafe' written at the bottom.

“R56 gave the brand a visual guide we had never seen before.”

Neon sign with a branch of berries and leaves with the words "United Cafe" written below in cursive.
A logo with a brown background, a white outlined oval border, a line drawing of a branch with leaves and berries, and the words 'United Cafe' written in a cursive font.
Cafe menu with coffee options including Espresso, Americano, Latte, Caramel Macchiato, White Mocha, Mocha, and flavors like Vanilla, Caramel, Lavender, Hazelnut, Peppermint, Chocolate, White Chocolate, Brown Sugar. Non-coffee choices include Hot Chocolate, Matcha Latte, London Fog, Hot Tea, Passionade, Italian Soda, RB Italian Soda, Iced Tea, and Lemonade. The menu is titled 'Our Menu' with a small decorative branch illustration at the top and
A person holding a brown leather bag and a camera, with a woman and other people in a dimly lit conference room, labeled 'FINDING CONFERENCE 2025' at the bottom.
Grey background with text advertising PAUSE Conference, scheduled for May 16-18, 2024.
A bride and groom walking hand in hand outdoors on a sunny day, with the bride holding a small bouquet, and surrounded by greenery.