DEVOTED CLOTHING

HEARTS ON FIRE

Client Devoted Clothing

Year 2025

Type Branding

Two people running outdoors on grass with a blurred background of trees. The text "Hearts on Fire" is overlaid in large, white, stylized font, with "Devoted Clothing" written at the bottom in smaller script.
Inside a church with large stained glass windows, a woman is standing and talking to two children sitting in pews. The text 'Devoted Clothing' is overlayed on the image.

Project Description

Devoted Clothing is a clothing brand that has a mission to sell much more than tangible clothes, but a value and a message of living life. We helped with apparel design and direction on their new clothing launch, labeled “Hearts on Fire.” 

Execution-

One of the main goals of this apparel development and marketing was to visually display the concept of a heart burning for Jesus, while drawing inspiration from the beauty of gothic art, stained glass, and the aesthetic of historic churches. Our entire marketing embraced an orthodox visual tone, from the sacred heart artwork displayed on the apparel, to the photoshoot direction in an old cathedral with stained glass. The result was a collection that invites the viewer to value their devotion to their life, their faith, and to visually inspire and provoke a wonder in ancient art. 

Credits

Designer: Alex Venzke

Close-up of a woman sitting on a wooden bench, wearing a black hoodie with the text 'L!Z0' on it. The photo is divided vertically into two halves, with the left side showing a color filter and the right side in natural colors. The words 'Garment Details' are overlaid on the image, along with a drawing of a sparkly heart with radiating lines.
Two young people, a man and a woman, standing inside a church with wooden pews and religious artwork. Both are wearing brown hoodies with white designs on the back. The church has stained glass windows and an altar with candles.

“R56 went above and beyond in bringing the brand to life.”

Woman wearing a brown hoodie with the phrase "Hearts on Fire" standing inside a church with wooden pews and stained glass windows in the background.
A man standing inside a church with wooden pews, a raised platform, and an altar with a painting of a religious scene behind it.
Two women standing indoors wearing beige T-shirts with a fire and heart design and the text "hearts on fire." The woman on the left faces forward, and the woman on the right has her back turned. The background includes wooden pews and a wall with warm lighting.
Four people sitting in church pews inside a church with stained glass windows, sunlight streaming in.
A young woman and a young man standing inside a church. The woman faces forward, wearing a brown hoodie with the words 'hearts on fire' and a white skirt. The man faces away, wearing a black hoodie with a graphic design on the back. The church interi
Two people standing inside a dimly lit church, one person with their hand on the other's head, both facing away from the camera.
Inside a church with wooden pews, stained glass windows, and a white cloth with a religious emblem draped over one pew.
Interior of a church with large stained glass windows, wooden pews, and four young women inside, one of whom is taking a photograph.
Back of a woman with brown hair tied in a ponytail, wearing a beige T-shirt with a black design of a flame inside a circle of barbed wire seen from behind.
White T-shirt with the phrase 'hearts on fire' printed on it, lying on a dark-colored church pew.
Text that says "Devoted Clothing" on a dark background.
A black and white tattoo-style drawing of a heart with flames and radiating lines.
White T-shirt with the phrase 'hearts on fire' printed in black text.
Black hoodie with white text that reads 'hearts on fire' and a large front pocket.
White T-shirt with a black outline of a flame encircling a heart made of intertwined hands, surrounded by a circular thorny vine.
Black hoodie with a white graphic of a flame inside a heart, surrounded by a circular chain design.
Two people sitting against a plain white background, one on a director's chair and the other on a small stool, with text 'FINDING APPAREL 2025' at the bottom left corner.
A hand pouring milk into a cup of coffee with a spoon in it, and a drawn olive branch with leaves and berries overlayed on the image, along with the text 'United Cafe' and 'United Cafe Brand Guide'.
A person playing an electric guitar during a concert or event with an audience in the background. The scene is dimly lit.