Project Description

Devoted Clothing is a clothing brand that has a mission to sell much more than tangible clothes, but a value and a message of living life. We helped with apparel design and direction on their new clothing launch, labeled “Hearts on Fire.” 

Execution-

One of the main goals of this apparel development and marketing was to visually display the concept of a heart burning for Jesus, while drawing inspiration from the beauty of gothic art, stained glass, and the aesthetic of historic churches. Our entire marketing embraced an orthodox visual tone, from the sacred heart artwork displayed on the apparel, to the photoshoot direction in an old cathedral with stained glass. The result was a collection that invites the viewer to value their devotion to their life, their faith, and to visually inspire and provoke a wonder in ancient art. 

Credits

Designer: Alex Venzke