UMBRO
Play Till The Sun Is Gone
Client UMBRO
Year 2024
Type Production
Project Description
This piece was built to capture the raw edge of the game, that space where passion and persistence collide. We shot on a real soccer field (or football pitch for our European friends) as the sun dipped below the horizon, leaning into the natural transition from golden hour to night. The environment was key: rolling fog, damp grass, and the dim glow of the field lights created a moody atmosphere that matched the intensity of the sport. The shoes were our hero, always front and center. We showcased them in action, fast footwork, powerful strikes, quick pivots using handheld, gorilla-style shooting to keep things kinetic and unpolished in the best way. Every frame was designed to feel like you’re right there, lacing up and pushing yourself harder, playing until there’s no light left. We used quick, sharp cuts paired with textured sound design, the crunch of the grass, the thud of a perfect kick, the breath of the player between plays, to pull viewers into the moment. No big lighting rigs, no overproduced setups, just raw, honest filmmaking that let the shoes and the game speak for themselves. This project was about more than just showing a product it was about capturing the feeling of dedication, grit, and mastery. The result is a piece that feels alive, urgent, and as relentless as the player wearing those shoes.
Credits
Director & Camera Operator: Mark Bortnik
Actor: Daniil Kot
Camera: Blackmagic Pocket 6k Pro
Lens: DZO Pictor Zoom 20-55
